Frida: Ethical, Handmade and Sustainable

Here's a sneak peak at my new article all about FRIDA, a small fashion brand that is challenging the fast fashion industry. You can find the full version over on WILD Magazine (link below). This post also includes some info on WILD, and how you can get involved... hope you enjoy!


"Antonia Devereux introduces us to a new and eco-conscious fashion brand, FRIDA, that creates made to order pieces from bamboo fabrics, while promoting slow fashion and ethical practises.

It’s becoming common knowledge that fast fashion is a worsening problem, driven by social media, influencers ‘new outfit for every post’ lifestyle, and the ever-dropping prices from mega brands. It’s a vicious cycle of social pressure, aggressive marketing and bad quality items that drives our demand, and we have all been coaxed in sometime or another. The sad truth is that if you’re not paying for your clothes, then someone else is. Fashion Checker found that 93% of brands surveyed weren’t paying garment workers a living wage in 2020 and the industry itself was responsible for 8-10% of global carbon emissions in 2019 (UN Environment). Luckily, waving goodbye to fast fashion is becoming easier, with a growing number of small, sustainable and ethical fashion brands coming onto the scene - one of which is FRIDA."

To read the rest of the article, follow this link: Frida: Ethical, Handmade and Sustainable.

WILD Magazine

WILD is a sustainability magazine designed for students and ran completely by students. I've been a part of the team for over a year now and I love it; my current role is Social Media Manager. Our article topics vary but cover 4 main sections: Lifestyle, Food and Drink, Politics and Wildlife and Environment. Essentially, WILD was created for every skint student that wants to learn more about sustainability or become more eco conscious in their day to day life.

WILD is always looking for new contributors and you don't need any experience with writing to get involved; we have section editors that can help you through the process. So whether there is a topic you're really interested in and want to share, or you want some experience with student media, WILD might be the place for you! If you're an eco business like FRIDA, we also do sponsored articles, so reach out if you want some promo.

If you have an idea for the magazine or have more queries, you can get in touch through WILDs social media platforms or email

As always, thanks for reading!

Antonia :)

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